Shopify UX/UI
Audit
We analyze the interface of your store, conducting a detailed analysis of user behavior and assessing the ergonomics and aesthetics of the current solution. With an in-depth diagnosis, we identify key areas for improvement, allowing us to develop an optimization strategy.
Improving the intuitiveness of the interface
Increased user satisfaction
Increase in conversion rate
Types of UX/Ui Audit
We offer a UX/UI audit in two variants - the standard, which focuses on analyzing the intuitiveness and usability of the interface, and the premium version, in which we conduct an extensive audit. Choosing the right version will significantly increase visitor satisfaction and engagement.
Analysis of intuitive navigation - evaluation of menu structure, visibility of key elements and ease of navigating the site
Visual assessment and graphic consistency - review layout, colour scheme, typography and visual hierarchy to ensure an attractive and professional appearance
Responsiveness testing - verification of the website's operation on different devices (computers, tablets, smartphones) and different browsers
Basic conversion analysis - identification of potential barriers in the purchase path, analysis of CTA buttons, forms and interaction mechanisms
Verification of loading speed of key interface elements - review of animations, transitions and multimedia elements for impact on user experience
Analysis of site structure - evaluation of content layout, optimisation for predictability and intuitiveness of user paths
Heuristic analysis according to Nielsen principles
Carrying out an exploratory hike
Detailed analysis of the customer path - step-by-step mapping of the user experience, identification of frustration points and encounters where the user leaves the site
Thorough evaluation of interface elements - visual audit with emphasis on ergonomics, colour contrast, font legibility, button size and responsiveness of elements on different devices
Accessibility audit - comprehensive analysis of compliance of the website with WCAG 2.1 guidelines, testing with screen readers, checking contrasts and accessibility for people with disabilities
Analysis of microinteractions and animations - assessing the smoothness of transitions, the effectiveness of animations and their impact on the perception of the site
User satisfaction survey - conducting NPS (Net Promoter Score) surveys and collecting user feedback to better understand their needs
Establishing an implementation roadmap - preparing detailed recommendations with a sequence of actions and implementation priorities
Analysis of customer service requests
Conversion analysis - detailed review of the purchase path, identification of areas with a high shopping cart abandonment rate and recommendations to improve the completion of the transaction
Carrying out an exploratory hike
Heuristic analysis according to Nielsen principles
Usability testing with real users
Identification of the target group and its needs
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Shopify Technology Audit Process
Together with your team, we analyze the current store interface to identify key areas for user experience improvement.
According to the selected plan, we conduct a detailed audit of your store.
We prepare a report with an analysis of current solutions and detailed recommendations, tailored to the specifics of the selected audit version.
Together we develop a strategy for implementing the changes, setting key milestones and a system for monitoring the effects of implementation to continuously improve the user experience.