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Tire Agent is a leading online retailer specializing in tire sales, providing customers with a seamless and efficient shopping experience
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Introduction to the Client and Industry
Tire Agent is a leading online retailer specializing in tire sales, providing customers with a seamlessand efficient shopping experience. To enhance its digital presence and improve platform efficiency, the company required a comprehensive overhaul of its eCommerce system. The project involved taking over from the previous agency, conducting a detailed audit, and implementing necessary improvements to ensure optimal performance and security.
Tire Agent is one of the fastest growing e-commerce companies in the USA. It’s changing the way people purchase and replace tires by offering affordable payment plans for all credit types. Tire Agent uses an innovative fintech platform called PayPair to offer a plethora of payment options. Customers no longer have to choose between budget or quality.
2x Honoree of Inc. 5000 Fastest Growing Companies
2024 EY Entrepreneur of the Year NY Finalist
Project Challenge and Goal
The primary goal was to address critical system vulnerabilities, enhance platform performance, and introduce key integrations that would streamline operations. Key challenges included:
- Ensuring infrastructure security and resolving critical errors identified in the audit.
- Enhancing the platform’s UX/UI through a redesign based on Figma mockups.
- Improving website performance to achieve green scores in Lighthouse and GTmetrix.
- Integrating with the complex Mirakl marketplace system.•Connecting with a PIM system for efficient product management.
- Developing dedicated solutions tailored to specific business needs
Applied Technical Solutions
To achieve the desired improvements, we implemented:
- Comprehensive platform redesign – based on Figma UX/UI mockups to create a modern, user-friendly interface.
- Performance optimization – reducing load times and achieving high Lighthouse/GTmetrix scores.
- Mirakl integration – ensuring smooth synchronization with the marketplace ecosystem.
- PIM system integration – enabling structured and scalable product data management.
- Custom business solutions – tailored applications to meet unique operational requirements.
Implementation Process
The project followed a structured execution plan:
- Audit and issue classification – identifying critical security vulnerabilities and performancebottlenecks.
- UX/UI redesign – refining user flows and optimizing conversion paths.
- Performance enhancements – reducing page load times and improving site responsiveness.
- System integrations – connecting with Mirakl and PIM for seamless operations.
- Custom application development – creating bespoke solutions to address business needs.
- Testing and deployment – ensuring stability, security, and optimal performance.
Results and Business Impact
The implementation of these enhancements led to significant business gains:
- 50% increase in revenue due to improved user experience and optimized workflows.
- 15% reduction in cart abandonment by streamlining the purchasing process.
- 50% decrease in purchase completion time, enhancing customer satisfaction.
Summary – Value for the Client
Through a comprehensive audit, strategic redesign, and technical improvements, Tire Agent's eCommerce platform was transformed into a high-performing, secure, and scalable solution. The integration of key systems and custom business applications ensured a more efficient operation, directly contributing to revenue growth and an improved customer journey. This project reinforced Tire Agent’s competitive position in the online tire sales industry.
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