The main goal of implementing a store on the Shopify platform for Nandog was to create a modern, intuitive and attractive sales platform that:

• Presents the company's offerings in an aesthetically pleasing and eye-catching way, highlighting the unique design of the beds.  
• Enables easy and fast shopping through a clear layout and intuitive navigation.  
• Increases sales by integrating the shopping function with add-ons - allowing the purchase of a dog bed along with accessories, such as toys or grooming accessories.  
• Builds a strong brand position in the market by offering customized language versions and social media integration.  
• Streamlines operational processes through integration with Baselinker, enabling efficient order and fulfillment management.

The challenges we faced included designing a store that not only reflects the high quality and elegance of the products, but also is user-friendly and supports sales momentum. Achieving SEO optimization and ensuring that every detail, from the photo gallery to the implementation of the review system, reflects the values of the Nandog brand was also a key aspect.

In the implementation of the project to implement an online store for Nandog, we used modern tools and technologies to achieve the set goals:

• Shopify Development - creating a responsive and easy-to-use store that allows you to manage products, orders and payments in an intuitive way.  
• Unique Design - developing a minimalist, elegant design that emphasizes the high quality of the products, using high-quality photos and an aesthetic layout.  
• Integration with Baselinker - streamlining the order processing process by automatically uploading data to external fulfillment systems, which significantly accelerated the order fulfillment process.  
• Functionality of Purchase with Add-ons - the ability to purchase products with additional accessories, such as toys, which increases the value of the shopping cart.  
• Implementation of Reviews and Photo Galleries - customer feedback system and professional presentation of photo galleries, which builds trust and positive shopping experience.  
• SEO optimization - careful optimization of the content and structure of the site, which ensured better positioning in search results and increased organic traffic.

We started the project with an in-depth analysis of the needs and expectations of the Nandog brand and its customers. Thanks to close cooperation with the client, communication was smooth, which allowed us to respond quickly to any changes and suggestions. Key stages of implementation included:

• Needs Analysis - identification of business requirements, implementation of competitive analysis and setting key project goals.  
• UX/UI Design - developing a clear and aesthetically pleasing design that facilitates navigation and improves user experience.  
• Store Development and Implementation - creating a dedicated platform on Shopify, implementing integration with Baselinker, and implementing purchase functions with add-ons.  
• Implementation of Multilingual Functions - adding the option to change language, allowing customers to use the platform more easily.  
• Testing and Optimization - thoroughly testing functionality, conducting usability testing and SEO optimization to ensure the store is performing at its highest quality.

The implementation of the store for Nandog has brought tangible benefits, affecting not only sales, but also customer satisfaction and brand image:

• Thanks to the professional presentation of products and additional features, such as shopping with add-ons, we saw a 35% increase in sales.
• The implementation of a review system and photo gallery helped build trust and improve the shopping experience, resulting in a 40% increase in positive reviews.  
  
• Integration with the Baselinker system has greatly simplified order management, reducing order processing time by 25% and reducing errors during data transfer.