HouseTipster operates in the Home & Decor sector, offering high-end furniture and home accessories through a dropshipping model.

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HouseTipster

Introduction to the Client and Industry

HouseTipster operates in the Home & Decor sector, offering high-end furniture and home accessories through a dropshipping model. To enhance the online shopping experience and streamline operations, the company required a scalable and interactive eCommerce platform that would allow customers to visualize home decor changes in real time.

Project Goals and Challenges

The primary objective was to build a cutting-edge eCommerce platform that combines an engaging shopping experience with seamless supplier integrations. Key challenges included:

  • Defining the project scope through analytical workshops.
  • Designing an advanced UX/UI with 3D product and room customization features.
  • Developing a scalable AWS-hosted platform.
  • Integrating premium product suppliers into the platform.
  • Implementing custom modules for delivery time estimation and dynamic product pricing.
  • Enhancing SEO and marketing strategies, including Facebook Ads and Google Shopping campaigns.

Applied Technical Solutions

To achieve these goals, we implemented:

  • Analytical workshops – defining the scope, user personas, and key functionalities of the platform.
  • Advanced UX/UI design in Figma – incorporating real-time 3D visualization tools for furniture, wall colors, lighting, and more.
  • Scalable eCommerce architecture – leveraging AWS cloud infrastructure for high availability and performance.
  • Supplier integrations – seamless synchronization with external premium product vendors.
  • Custom business modules – real-time delivery time calculation based on supplier data and dynamic pricing algorithms incorporating platform margins.
  • SEO and marketing optimization – strategic campaign creation for Facebook Ads and Google Shopping to maximize visibility and conversions

Implementation Process

The project was executed in the following stages:

  • Analytical workshops – mapping out the user journey and business requirements.
  • UX/UI design – creating an intuitive, visually engaging shopping experience.
  • Platform development – building a robust infrastructure optimized for scalability.
  • Supplier integrations – ensuring seamless connectivity with third-party vendors.
  • Custom module development – implementing features like dynamic pricing and estimated delivery calculations.
  • SEO and marketing strategy – optimizing the platform for search engines and launching targeted ad campaigns.
  • Testing and deployment – ensuring stability, performance, and security before the go-live phase

Results and Business Impact

Following the successful implementation, HouseTipster experienced:

  • Enhanced user engagement due to interactive 3D product and room customization
  • Improved conversion rates through a seamless and visually appealing shopping experience
  • Efficient order fulfillment with automated supplier integrations
  • Increased visibility and sales through optimized SEO and targeted ad campaigns
  • Subscriber base increased by 32%  
  • Churn rate decreased by 15%  
  • Email marketing revenue grew by 450%
  • In the first month, the client achieved $100,000 in sales via the platform

Summary - Key Customer Value

By combining immersive 3D shopping experiences, scalable infrastructure, and seamless supplier integrations, the new HouseTipster eCommerce platform positioned the company as a leader in the Home & Decor market. The project not only improved user experience but also optimized operational efficiency and marketing reach, resulting in increased sales and customer satisfaction.

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