The main goal of the project was to create a new, advanced sales system that:

• Offered a unique design reflecting the brand's vision - elegance and modernity, emphasizing the naturalness of the products.  
• Enabled easy operation and management of the store in both the Polish and foreign markets, by creating separate stores for each region.  
• Provided precise analysis of traffic and effectiveness of marketing campaigns by implementing advanced analytical tools.  
• mproved order management through integration with the Baselinker system, which enabled easy transfer of orders to fulfillment.  
• Increased operational efficiency and ensured the highest standards of security and scalability, reducing the limitations of the legacy system.

Challenges included:  

• Accurately transferring data, including order history and Google tags related to analytics and advertising.  
• Maintaining continuity of marketing activities without downtime and minimizing the risk of losing vital information.  
• Providing a consistent, attractive design that will increase conversion rates and enhance customer engagement.

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In response to the requirements, we chose the Shopify platform and implemented a number of solutions to create a comprehensive sales system:

• Migration to Shopify - smooth data transfer from WooCommerce, with simultaneous creation of two dedicated stores: for the Polish market and for foreign customers.
• Implementation of advanced analytics - integration of Google tags and analytical tools allowed for precise traffic monitoring and optimization of advertising campaigns.
• Unique design - we created a modern and responsive graphic design, which attracts the eye, builds trust and emphasizes the prestige of the brand.
• Store implementation - comprehensive implementation of sales functionality, product management and payment system, ensuring a seamless shopping experience.
• Testing and analysis - we conducted a series of functional and usability tests to ensure that the system runs quickly and without errors.
• Integration with Baselinker - implementation of the order management tool streamlined data transfer to fulfillment, increasing operational efficiency.

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We began the project with a detailed analysis of doTERRA's needs, identifying key areas for optimization and modernization. In close cooperation with the client, using communication tools such as Slack, we planned the following stages:

• Business and technical analysis - establishing requirements, identifying key data to be migrated and defining optimization criteria.
• UX/UI design - developing a modern design with a focus on aesthetics and intuitiveness that enhances the brand image.
• System implementation - migration of data, implementation of new store functionalities and integration with Baselinker tool.
• Testing - conducting functional, security and usability tests so that the system runs smoothly.
• Implementation and training - launching the new system and training the doTERRA team to get the most out of the new platform.

With the comprehensive migration and implementation of the new system, doTERRA has seen tangible benefits:

• Increased Customer Satisfaction - the modern design and streamlined shopping process contributed to a 40% increase in user engagement and an improved shopping experience, resulting in an increase in the number of returning customers.
• Operational Optimization - integration with Baselinker streamlined order processing, reducing order processing time by 35% and reducing data transfer errors.
• Development of Markets - the creation of separate stores for Poland and abroad enabled effective expansion into new markets, resulting in sales growth of more than 25% in each region.
• Improved Analytics - the implementation of advanced analytical tools enabled better monitoring of marketing campaigns, resulting in optimization of advertising spending and a 30% increase in efficiency of operations.
• Increase Conversions - a full migration and redesign of the site helped increase conversions by 45%, thanks to a streamlined purchase path and an intuitive interface that builds trust and makes it easier to make a purchase.